You do need to take a variety of approaches to your Internet Marketing when your business is a serviced based business. But there are way too many similarities with selling products, and you can apply most of the same principles.
The services you offer are going to determine which challenges are the biggest for you. Very many service providers only have a one-time deal, and it’s over once the service is performed. So it’s quite a lot more important for you to have an effective lead generation set up in place and ready to go.
Not so long ago, before the Internet hit it big, the only option people had was offline marketing. It wasn’t called "offline" back then, though, it was called "direct" or "response" marketing and advertising. You can borrow from that and develop a multi-faceted marketing campaign that uses Facebook pages, your sales page and videos. Why not drive people to your Facebook page–a page that you will have filled with content and videos? Why not try to create a separate feeder site that is, at heart, a video centric website. Then you either send them to your main site or even a squeeze page. You need to put more work into your lead generation efforts. Make a real effort to use your lead generation giveaways to help you build your list.
What you’re really doing here is working to be a guest blogger on the sites that best relate to your chosen service. It shouldn’t be hard to join forces with the more established blogs if you’ve been in business for a while or if you have a lot of experience.
The better blogs aren’t that interested in having someone who is brand new to the field. But because you aren’t new, you’ll automatically have more credibility than the other newbies in online marketing. If you are not familiar with guest blogging, it is still pretty easy to learn about. So explore this because you can get highly targeted traffic for your site.
Most affiliate marketers make the mistake of ignoring how powerful video really can be. Maybe people are too lazy to make videos which is really losing out on a lot of marketing power. There are review sites everywhere–we’ve all seen them and they’re quite effective when they are run correctly. What you are going to do is build a site that will have some textual content on it but the primary features will be in the video. You will make videos that are reviews of any product or service you are marketing. It’s also a good idea to compose and create pre-sell videos (which are definitely different than the actual reviews themselves). Anybody who hasn’t yet learned about preselling or how to do it well needs to start figuring it out. It isn’t hard to learn or develop a good understanding of presell marketing, you do, however, need to spend some time learning about the best way to approach it.
You undoubtedly noticed the mention of both learning new things and building new skills if you don’t yet already have them. Don’t let yourself get discouraged here because none of the things we’ve talked about in this article are all that hard to figure out. All you have to do is develop a few goals and set up a plan and then stick to it; you can do that, can’t you?